It's all too easy for facebook to polarise people - you can be totally against the 'fluff' of social networking or gung-ho and ready to try everything, scattering "social networking" links around your website like confetti.
Here are three practical uses of facebook for thinking businesses...
- Use it as a corporate blog. You can allow employees to post updates in a more informal setting, but in a way which shows something about how the engine of your business works.
- Use it to post special offers. Your customers can subscribe to see updates when they log in to facebook
- Use it to receive customer feedback. It's got built-in tools for user comments, and for deleting unnecessary comments and spam.