"Checkout by Amazon" is a nice ecommerce solution which makes it very easy for anyone with an Amazon account to buy your products.
As it only caters for users with Amazon accounts, or who wish to create Amazon accounts, it's usually best combined with other payment options (such as Paypal, Worldpay, Realex, etc.) but users who have seen it before, or are curious about it, are fairly certain to use it again, because it is so simple.
From a user's point of view, once you've added a product to the basket, you hit a big "checkout by Amazon" button and get a popup asking you to login to Amazon (if you're not already logged in on your browser). Thereafter you simply choose a card from the cards you've used before, and an address from your address book, and the process is complete. No registering, no double-confirming your email address and choosing a password - that's it!
From the shop point of view, in the simplest integration scenario, your customers' orders will be stored in "seller central", your Amazon control panel, and you can manage them from there or download into another order management tool.
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